The umbrella of marketing and communications covers many areas, with more added to the mix each year. The following categories are a sample of our services. Joy’s broad professional network provides connections with other marketers, graphic designers, coders, product photographers, and videographers who are happy to enhance each others’ work as a collective.
Building a strong and distinctive brand that resonates with your target audience, creates brand loyalty, and drives business growth is integral to your success. Identify distinctive selling points, create brand guidelines to ensure consistency, and position your product.
Develop a comprehensive communication strategy aligned with your goals. We drill down target audiences, determine key messaging, and identify appropriate channels of communication so you aren’t spreading yourself too thin.
Deliver the right message to the right people at the right time. Advertising increases online visibility, drives website traffic, generates leads, and increases brand awareness. Joy’s experience in retargeting, geofencing, performance tracking, and custom ad creation keeps your business top of mind without breaking the bank.*
Build your brand’s relationship with the media, establish credibility, and convey your message. Strategic communication services to communicate with your target audience including media relations, event management, and community outreach.
Search Engine Optimization
Optimize your website content and digital footprint to increase visibility and organic search traffic. Joy’s proven experience will connect and enhance your online presence, help attract targeted traffic, and drive conversions.*
Accessible social media strategy is a key part of your content calendar. Joy creates compelling content to keep your clients engaged and your business top of mind. She provides the key points and best practices of this ever-changing landscape so you can focus on your business.
Website Content Audits
When did you last review your website to ensure it’s up to date? Are you connected to and using Google Analytics? Joy delivers organized content suggestions and clarifications that position your pages for success.
Content audits are frequently paired with SEO optimization services.*
*Beware: Joy’s love for analytics may be communicable. She will take you with her down the data rabbit hole if you allow it.